LoveAmme TailorMade Pro 2: Redefining Breast Pump Design

A Compact and Elegant Solution for Mothers

Many breast pumps in the market do not truly understand how challenging a mother’s breastfeeding journey can be, resulting in many bad experiences. As pumping becomes a daily routine for many months to come after giving birth, a breast pump quickly becomes a must-have accessory when leaving the home. For aesthetics, LoveAmme went for understated elegance and wanted a breast pump that emulates the user’s individuality instead of being seen merely as a utilitarian device.

LoveAmme's TailorMade Pro 2 is revolutionizing the world of breast pumps with its unique design and innovative features. Designed by Duane Lye Dun Wei, this double electric breast pump combines functionality, comfort, and style to provide a seamless breastfeeding experience for mothers.

What sets the TailorMade Pro 2 apart from other breast pumps is its compact size. Measuring at just 128mm(W) x 102mm(D) x 62mm(H), it is the smallest hospital-grade double breast pump in the industry. This makes it incredibly portable and easy to carry in a work bag or purse, allowing mothers to express milk wherever they go.

But it's not just the size that makes the TailorMade Pro 2 special. LoveAmme has taken great care to ensure that this breast pump is not only functional but also aesthetically pleasing. The design team, including Lenny Cendrawasih, Rachel Ng Gi Gin, Pamela Tan Li Ann, Charlotte Lim Jingying, Pang Shu Xin, Diana Koh Su Hsien, and Audrey Yeo Mey Nyen, worked tirelessly to create a breast pump that exudes elegance and sophistication.

The TailorMade Pro 2 features a sleek and minimalist design, with a warm grey color that is gender-neutral and appeals to both mothers and fathers. The hidden display lights up when the product is turned on, matching the overall color of the housing seamlessly. Additionally, a pulsating light strip is included to aid in calming the mood and regulating breaths while pumping.

Functionality is at the core of the TailorMade Pro 2. LoveAmme has developed personalized pumping programs that are well-engineered for comfort. Mothers can customize the settings for each individual breast, allowing for faster and more thorough milk expression. With the ability to select suction frequency (Stimulation, Expression, or Deep Expression) and suction power (power level 1 to 6), mothers can find the perfect combination that suits their needs.

The TailorMade Pro 2 is not just a breast pump; it's a comprehensive solution for breastfeeding mothers. LoveAmme understands the emotional and psychological aspects of breastfeeding and has designed the breast pump to care for the mother's well-being. The soft glowing lights provide a calming effect, helping mothers relax during the pumping process.

LoveAmme's TailorMade Pro 2 is the result of extensive research and collaboration with lactation experts. The design team took into account user feedback and incorporated the latest technological advancements to create a breast pump that is both effective and user-friendly.

With its compact size, elegant design, and personalized pumping programs, the TailorMade Pro 2 is truly a game-changer in the world of breast pumps. It empowers mothers to continue their breastfeeding journey with ease and confidence, no matter where they are.

LoveAmme's TailorMade Pro 2 is a testament to the brand's commitment to innovation and providing solutions that integrate seamlessly into the modern mother's lifestyle. It is a worthy recipient of the Iron A' Design Award in the Digital and Electronic Device Design category, recognizing its practicality, innovation, and contribution to a better world.


Project Details and Credits

Project Designers: Duane Lye Dun Wei
Image Credits: Main Image: Creator Duane Lye Dun Wei, Product Shot, 2022. Image #1: Creator Ng Gi Gin Rachel, Colour Options, 2022. Image #2: Creator Duane Lye Dun Wei, Night Light Scene, 2022. Image #3: Creator Lenny Cendrawasih, Bedside Scene, 2022. Image #4: Photographer Lenny Cendrawasih, Product In Bag, 2022. Video: Creator Duane Lye Dun Wei, KIL Night Light Sequence, 2022
Project Team Members: Duane Lye Dun Wei Lenny Cendrawasih Rachel Ng Gi Gin Pamela Tan Li Ann Charlotte Lim Jingying Pang Shu Xin Diana Koh Su Hsien Audrey Yeo Mey Nyen
Project Name: LoveAmme TailorMade Pro
Project Client: Duane Lye Dun Wei


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